Is AR/VR Dead? Not That Fast, This Technology Will Overtake Smartphones But When? - News - NewsIs AR/VR Dead? Not That Fast, This Technology Will Overtake Smartphones But When? - News - News

Title: The Future of Technology: artificial intelligence, Mixed Reality, and the Explosive Growth of AR/VR Headsets

The technological landscape is undergoing an unprecedented transformation. After a decade dominated by smartphones, artificial intelligence (ai) and mixed reality have emerged as the new frontrunners. The synergy between these two technologies is expected to yield groundbreaking results, with Apple’s Vision Pro being a pioneering example in the mixed reality space. However, what does this technological leap imply for consumer behavior? Let us delve deeper into recent research and sales trends surrounding Augmented Reality (AR) and Virtual Reality (VR) headsets.

The AR/VR Headset Market: A Promising Outlook for 2024

Despite the availability of AR/VR headsets for some time, mainstream options have remained scarce. Until recently, Meta’s Quest models held sway over the field. However, 2023 marked a significant shift with Apple’s announcement of its mixed reality headset, the Vision Pro. While this development is poised to reinvigorate the industry, it appears to have temporarily affected sales. In fact, global AR/VR headset sales declined by 23.5% in 2023. This decline can be attributed to consumers holding off on purchases until the release of the Vision Pro.

Embracing Change: A Surge in Sales in 2024 and Beyond

It is reasonable to expect that consumer behavior will undergo substantial shifts in 2024. Following the anticipated increase in the number of people purchasing Apple Vision Pro and the widespread adoption of this technology, IDC forecasts a significant surge in sales. An estimated 44.2% increase in sales is expected, reaching 9.7 million units in 2024. Furthermore, this figure is predicted to continue growing exponentially in the coming years, potentially surpassing 36 million units by the end of 2028.

A Comparison to Smartphones: The Potential Impact of AR/VR Technology

It is essential to remember that these predictions are based on current market dynamics. In 2023, a staggering 1.2 billion smartphones were sold globally. This widespread adoption underscores the pivotal role that smartphones play in our lives, from essential communication to financial transactions. If AR/VR technology experiences similar significant advancements in the coming years, achieving the transformative impact of smartphones, it is conceivable that sales figures could reach comparable levels.

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By Pier

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