Poco to tap into the tablet market on May 23

Poco to Tap Into the Tablet Market on May 23: An In-depth Outline


Xiaomi’s sub-brand, Poco, has made a name for itself in the smartphone market with its affordable yet feature-rich devices. However, it has remained absent from the tablet sector until now.

Tablet Market Overview:

The global tablet market has been growing steadily, with an increasing number of consumers relying on these devices for productivity, entertainment, and communication. According to a report by Statista, the market size is projected to reach almost 300 million units by 2024.

Poco’s Tablet Entry:

On May 23, Poco is set to enter the tablet market with a new device that aims to offer top-tier features at an affordable price point. The details about the tablet are scarce at present, but there are some rumors and leaks that shed light on its specifications.

Rumored Specifications:


It is rumored that the Poco tablet will sport a 10.5-inch IPS display with a resolution of 2560 x 1600 pixels. This would put it in the same league as some of the more affordable tablets from brands like Samsung and Lenovo.


Leaked benchmarks suggest that the tablet will be powered by a Qualcomm Snapdragon 690 processor, which is a mid-range chipset capable of delivering solid performance for multitasking and gaming.


The tablet is expected to come in multiple storage configurations, with the base model featuring 64GB of internal storage and up to 256GB for higher-end variants.

Operating System:

Like its smartphones, Poco’s tablet is likely to run on a stock version of Android, offering users a clean and bloatware-free experience.


Given Poco’s history of offering competitive pricing, it is anticipated that the new tablet will be priced aggressively to compete with other affordable offerings in the market.

I. Introduction

Poco, a sub-brand of Xiaomi, has been making waves in the


market since its inception in 2018. Known for its affordable yet feature-rich devices, Poco has quickly gained a loyal fanbase.

Poco X3


Poco F3

are some of the recent examples that have received critical acclaim and commercial success. Now, Poco is set to expand its horizon with a new addition to its lineup – a



Mark your calendars as Poco announces the launch of its first ever tablet on May 23, 2023. With Poco’s reputation for delivering high-quality devices at competitive prices, expectations are high. Details about the tablet’s specifications and features are scarce at this point, but one thing is certain – it’s going to be a game-changer in the tablet market. Stay tuned for more updates!

Poco to tap into the tablet market on May 23

Previous Tablet Attempts by Poco and Xiaomi

Discussion of Mi Pad series, its successes, and failures

Xiaomi’s Mi Pad series was the Chinese tech giant’s initial foray into tablet computing. The first Mi Pad, released in 2014, boasted impressive specifications for its price point: a 7.9-inch IPS LCD display with a resolution of 2048 x 1536 pixels, a Snapdragon 800 processor, and 2GB of RAM. Critics praised the tablet’s sleek design, which was inspired by Apple’s iPad Mini, with a metal frame and a thin bezel. The Mi Pad also offered a responsive user experience and a long battery life.

However, despite these strengths, the Mi Pad faced stiff competition from established players like Samsung and Apple, as well as other budget offerings. Its high price point for a budget device kept some consumers away. Additionally, the tablet’s software was criticized for being buggy and lacking in features compared to its competitors. Despite these issues, the Mi Pad series sold relatively well due to Xiaomi’s strong brand reputation and competitive pricing.

Analysis of the design, specifications, and user experience

The Mi Pad’s design was a major selling point for the tablet. Its sleek metal frame and thin bezel made it feel premium, despite its budget price. The high-resolution display offered crisp visuals, making the tablet a great choice for media consumption and productivity. The Snapdragon 800 processor provided ample power for most tasks, while the long battery life kept users going throughout the day.

Market positioning and competition

Despite its strengths, the Mi Pad faced significant competition in the tablet market. Samsung’s Galaxy Tab series offered similar specifications and design aesthetics, while Apple’s iPad Mini provided a more premium experience at a slightly higher price point. Other budget offerings from companies like Lenovo and Huawei also presented stiff competition, forcing Xiaomi to differentiate itself through aggressive pricing and brand reputation.

Introduction to Poco’s previous tablet attempts and their outcomes

Poco, a sub-brand of Xiaomi, entered the tablet market with the Poco F1 Tab. Released in 2019, this budget tablet aimed to offer high-end specifications at a low price point. The device featured a 10.5-inch IPS display with a resolution of 2160 x 1920 pixels, a Snapdragon 855 processor, and up to 6GB of RAM. The design was more utilitarian than the Mi Pad’s sleek aesthetic, with a plastic build and thicker bezel.

The Poco F1 Tab received mixed reviews from critics. While its high-end specifications were impressive for a budget device, the tablet’s build quality and software experience were criticized as lackluster compared to more established offerings. Sales figures for the Poco F1 Tab are not publicly available, making it difficult to assess its impact on the market.

Poco to tap into the tablet market on May 23

I Expected Specifications of the New Poco Tablet

Processor, memory, and storage:

The new Poco Tablet is expected to come with a powerful processor to deliver smooth performance. Comparison to competitors in similar price ranges will be essential to determine its competitiveness. A mid-range Octa-core processor with a clock speed of 2.3 GHz could be a potential contender, offering significant improvements in multitasking and app usage. Potential impact on performance and user experience will be significant, as a faster processor can translate into quicker app loading times and smoother multitasking.

Display size, resolution, and aspect ratio:

With the increasing trend of larger displays, a 10.5-inch display size seems plausible for the new Poco Tablet. A high resolution of 2K or even 4K could cater to the current market trends, offering crisp visuals and improved productivity. A 16:9 or 18:9 aspect ratio could appeal to multimedia consumers, while a 4:3 aspect ratio could be more suitable for productivity-focused users.

Cameras, battery life, and connectivity:

The new Poco Tablet is expected to sport a dual-camera setup on the rear, with a primary sensor of 13 MP and a secondary sensor of 5 MP. A comparison to competitors in the same price range reveals similar configurations. For battery life, a 7000 mAh capacity could provide extended usage hours, while support for fast charging could be an added bonus. Connectivity options may include Wi-Fi 6, Bluetooth 5.1, and USB Type-C.

Operating system, user interface, and customization:

The new Poco Tablet is rumored to run on the latest version of Android with MIUI 12 as its user interface. A comparison to competitors and existing Poco devices reveals similar offerings. Customization options, such as theme engines and icon packs, could differentiate the user experience, making it an attractive choice for tech-savvy consumers.

Poco to tap into the tablet market on May 23

Anticipated Pricing, Availability, and Competition

Suggested Retail Price Range for the New Tablet

The suggested retail price range for the new tablet is estimated to be between $499 and $699. This places it in a highly competitive price range, where it will face off against other top-tier tablets from leading manufacturers.

Comparison to Competitors in Similar Price Ranges

By positioning itself in this price range, the new tablet aims to compete directly with devices such as the Apple iPad Pro, Microsoft Surface Pro 7, and Samsung Galaxy Tab S6. A comparative analysis of their specifications, pricing, and user experience will be crucial in determining the new tablet’s competitiveness.

Expected Availability in Various Regions and Channels

Expected availability of the new tablet in various regions and channels is an essential factor to consider.

Analysis of Target Markets and Distribution Strategies

Analyzing target markets, such as North America, Europe, Asia, and emerging markets, will help determine the most effective distribution strategies. Direct sales through the company’s online store, partnerships with major retailers, and sales through telecom carriers are potential options.

Potential Impact on Competitive Advantage

The new tablet’s availability and distribution strategy can significantly impact its competitive advantage. A strong presence in key markets, coupled with effective channel strategies, could provide a significant edge over competitors in the same price range.

Overview of Key Competitors and Their Offerings in the Same Price Range

An overview of key competitors and their offerings in the same price range is essential for understanding the market landscape.

Comparison of Specifications, Pricing, and User Experience

Comparing the specifications, pricing, and user experience of the new tablet with those of its competitors will help determine its unique selling proposition. This analysis should cover aspects such as processing power, screen size and resolution, battery life, storage capacity, and user interface.

Potential Impact on Market Share and Sales Strategy

Understanding the potential impact of the new tablet on market share and sales strategy requires a deep analysis of its competitive landscape. This includes assessing competitors’ strengths, weaknesses, and response strategies.

Poco to tap into the tablet market on May 23


Recap of the main points regarding the upcoming Poco tablet launch:

The much-anticipated Poco tablet is set to make its grand entrance into the market soon. With a sleek design, powerful specifications, and an affordable price point, this new tablet promises to deliver an exceptional user experience. Key features include a large 11-inch display, high-performance chipset, long-lasting battery life, and advanced camera system.

Analysis of potential market impact and success factors:

Evaluation of competitive landscape and user expectations:

The tablet market is currently dominated by big players like Apple, Samsung, and Amazon. However, Poco’s entry into this space with an affordable yet feature-rich tablet could disrupt the market dynamics. User expectations are high, given Poco’s reputation for delivering value-for-money devices.

Potential growth opportunities for Poco in the tablet market:

Poco’s success in the smartphone market, particularly among budget-conscious consumers, positions it well to tap into the growing tablet market. With a strong brand image and an understanding of user needs, Poco could capture a significant share in this segment.

Closing thoughts on the potential significance of this new product launch for Poco and the tablet market as a whole:

The upcoming Poco tablet launch holds immense significance for both Poco and the tablet market. For Poco, it presents an opportunity to expand its product portfolio and tap into a new consumer segment. For the tablet market, it could bring about increased competition, innovation, and affordability. As we eagerly await the official launch, one thing is certain – the future of tablets just got a whole lot more interesting!


By Pier

Your go-to destination for the latest news and insights on all things China! I'm Pier, your guide through the fascinating world of Chinese culture, economy, technology, and more.