The History of the Ace Series: From Oppo to OnePlus

The History of the Ace Series: From Oppo to OnePlus

Since its inception, the Ace series has been a significant sub-brand under the Chinese tech giants, Oppo and later OnePlus. This intriguing saga began with Oppo’s release of the first Ace smartphone back in 2014.

Oppo R171: The Beginning

The Oppo R171, the first Ace series phone, was a mid-range offering aimed at providing solid performance with an attractive design. It came equipped with a 5-inch HD display, a MediaTek MT6795 processor, and 2GB of RAM. This model was exclusive to the Chinese market but set the stage for what was yet to come in this series.

Oppo A53 and A71: Evolution

Over the next couple of years, Oppo released several devices under the Ace moniker. The Oppo A53 and A71 were notable for their sleek designs, powerful specifications, and competitive pricing. These mid-range smartphones catered to a growing market demand for affordable yet capable devices.

OnePlus Ace: The New Era

In 2014, OnePlus entered the smartphone scene with its groundbreaking “flagship killer,” the OnePlus One. In late 2021, it announced a new addition to its lineup: the OnePlus Ace. This marked the beginning of OnePlus’ involvement with the Ace series. The new OnePlus Ace features top-tier specifications, such as a 120Hz Fluid AMOLED display, Snapdragon 870 processor, and 65W fast charging. With this move, OnePlus is continuing to push the boundaries of what mid-range smartphones can offer.

The Future

As we move forward, it’s exciting to imagine the possibilities that the Ace series might bring. With OnePlus’ commitment to innovation and Oppo’s extensive experience in the mid-range market, we can expect more competitive devices that cater to consumers seeking top performance at an affordable price.

The History of the Ace Series: From Oppo to OnePlus

I. Introduction

The Ace series is a significant sub-brand under the Chinese tech giants, Oppo and its sister company, OnePlus. This series has been a game-changer in the mid-range smartphone market since its inception. To grasp the full potential of the latest Ace models and their innovations, it’s crucial to understand the historical context that shaped this intriguing lineage.

Brief explanation of the Ace series in the context of Oppo and OnePlus

Oppo, a subsidiary of BBK Electronics, entered the smartphone market in 200Since then, it has been striving to create innovative devices that cater to various segments of the market. In 2013, Oppo launched the Find 7 with groundbreaking specifications, which captured the attention of tech enthusiasts worldwide. Fast forward to 2014, OnePlus, a sister company of Oppo, was founded with the mission of making “flagship-killing devices.” The first OnePlus One, launched in 2014, was a massive success due to its top-tier specifications at an affordable price.

Importance of understanding the history of the Ace series to follow its evolution

In late 2014, Oppo launched the Oppo R5, boasting a sleek design with an impressive 5.2-inch display in a 5.1-inch body, thanks to its thinner bezels. However, the R5 had one significant drawback: it lacked a 3.5mm headphone jack and expandable storage. To address these concerns, Oppo introduced the Oppo R5s in November 2014, which featured a larger battery and a microSD card slot. However, the sales of both models were relatively modest.

To capitalize on this opportunity, OnePlus introduced the OnePlus X in October 2015. The X featured a premium design and mid-range specifications, making it an appealing option for those who couldn’t afford flagships from top brands. However, the X faced production issues, leading to limited availability and lackluster sales.

In December 2015, Oppo unveiled the Oppo R7s, which aimed to address the shortcomings of its predecessors. The R7s featured a 5.5-inch Full HD AMOLED display, Snapdragon 615 SoC, and Android Lollipop. It also had a fingerprint scanner and expandable storage through its Hybrid Dual-SIM slot. Despite these improvements, the R7s struggled to stand out in a crowded market.

To fill this gap, Oppo and OnePlus came together to create the Oppo A31 in March 2016. The first device under the Ace series, it was a mid-range smartphone that combined design elements from both brands, offering an appealing balance of performance, style, and affordability. The Ace series has since evolved with numerous iterations, each building upon the successes and learnings from its predecessors.

The History of the Ace Series: From Oppo to OnePlus

Origins of the Ace Series (2014-2015)

Background: Oppo, a leading smartphone manufacturer, recognized the need for a mid-range phone lineup in its portfolio to cater to a wider audience and compete effectively with other brands.

Market analysis and competition

In the dynamic world of technology, the market for mid-range smartphones was growing rapidly. Consumers were demanding devices that offered a good balance between affordability and decent features. Market analysis showed that there was significant competition in this segment, with brands such as Xiaomi, Huawei, and Motorola gaining popularity with their offerings.

Consumer demand and expectations

Oppo, recognizing the trend, understood that meeting consumer demand for affordable yet feature-rich devices was crucial to maintain its market presence. Consumers expected mid-range phones to offer a superior user experience, decent processing power, and an appealing design at an affordable price point.

Introduction of the first Oppo A31 (or similar model) in late 2014 or early 2015

Hardware and specifications: The first Oppo A31 was launched with a 5-inch HD display, powered by a quad-core MediaTek MT6752 processor. It offered 2GB of RAM and an internal storage capacity of 16GB, which was expandable up to 32GB via a microSD card. The phone came with an 8-megapixel rear camera and a 5-megapixel front-facing camera, supporting features like HDR and panorama.

Marketing strategy and positioning

Oppo, with its marketing strategy, positioned the Ace series as a lineup of devices that would cater to the needs of budget-conscious consumers without compromising on essential features. The company emphasized affordability, design, and a smooth user experience as the key selling points for the Ace series.

Initial success and reception of the Ace series within Oppo’s lineup

The initial success of the Oppo A31 and subsequent models in the Ace series validated the market strategy. The devices resonated with consumers due to their competitive pricing, appealing design, and decent hardware specifications. This success story further solidified Oppo‘s position as a major player in the smartphone market.
The History of the Ace Series: From Oppo to OnePlus

I Expansion and Refinement (2015-2016): During the period from 2015 to 2016, Oppo‘s Ace Series continued to see significant development and growth. This phase was marked by a

surge in popularity


sales growth

for the brand.

Market trends and competition:

At this time, the smartphone market was becoming increasingly saturated with new players entering the scene. However, Oppo managed to distinguish itself through a combination of innovative features, competitive pricing, and effective marketing strategies.

Consumer feedback and improvements:

Oppo placed a strong emphasis on listening to consumer needs and making necessary improvements. They conducted extensive market research, analyzed user feedback, and incorporated these insights into their product development process.

Hardware, design, and features:

In terms of

hardware upgrades

, Oppo introduced newer processors, high-resolution displays, and advanced cameras to their devices. They also focused on improving the overall design aesthetic, with sleeker, more ergonomic builds becoming a hallmark of their offerings.

Software updates and customizations:

On the software front, Oppo released regular updates to improve user experience and enhance features. They also offered extensive customization options, allowing users to tailor their devices to their preferences.

Strategic partnerships:

To further strengthen its position in the market, Oppo entered into various

strategic collaborations and licensing agreements

. One notable partnership was with Sony for camera technology, which significantly boosted the imaging capabilities of Oppo devices.

Impact on design, manufacturing, and marketing:

These partnerships not only led to tangible improvements in Oppo’s products but also had a wider impact on their design, manufacturing, and marketing processes. Collaborations with industry leaders provided valuable insights and resources that helped Oppo to innovate and stay competitive.

The History of the Ace Series: From Oppo to OnePlus

Rebranding and Merger (2016-present): OnePlus’ Integration of the Ace Series

Background: OnePlus’ Growth, Competition, and Market Positioning

The rise of the ‘flagship killer’ concept: OnePlus emerged on the smartphone scene as a disruptor with its “Never Settle” mantra and affordable flagships that challenged market leaders.
Market saturation and consumer expectations: As the market became increasingly saturated, consumers began expecting more from mid-range devices, putting pressure on OnePlus to expand its product lineup.

Reasons for merging the Ace series with OnePlus

Financial synergy and shared R&D resources: By merging the Ace series with OnePlus, both companies could benefit from shared research and development costs, as well as increased economies of scale.
Expanding market reach and product lineup: Merging the series would also allow OnePlus to expand its offerings and potentially tap into new markets.

Changes to the Ace series under OnePlus’ stewardship

New naming conventions and model numbers: Under OnePlus, the Ace series adopted new naming conventions (e.g., OnePlus A3000) and model numbers.
Continued evolution of hardware, design, and features: Despite the merger, the Ace series continued to evolve with improvements in hardware, design, and features.

The future of the Ace series under OnePlus

Potential growth opportunities and target markets: With its expanded product lineup, OnePlus could tap into new growth opportunities in the mid-range smartphone market.
Challenges and competition in the mid-range smartphone market: However, the mid-range market is highly competitive, with companies like Xiaomi and Realme posing significant challenges.

E. Conclusion: The Ace series’ significance within Oppo and OnePlus’ histories and ongoing impact on the industry

The merger of the Ace series with OnePlus marked an important milestone in both companies’ histories. By integrating the two brands, Oppo and OnePlus could leverage each other’s strengths to better compete in the smartphone market. The impact of this merger continues to be felt as the industry evolves and consumer expectations change.


By Pier

Your go-to destination for the latest news and insights on all things China! I'm Pier, your guide through the fascinating world of Chinese culture, economy, technology, and more.